کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
884888 1471714 2016 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumers’ credit card repayment decisions: The role of higher anchors and future repayment concern
ترجمه فارسی عنوان
تصمیمات بازپرداخت مصرف کنندگان کارت اعتباری : نقش مجریان بالاتر و نگرانی بازپرداخت آینده
کلمات کلیدی
لنگری؛ اعتبار مصرف کننده؛ تصمیم سازی؛ حداقل بازپرداخت
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی


• Credit card repayments are susceptible to minimum repayment anchoring effects.
• In two studies, minimum repayment information lowered repayment levels.
• In Study Two, the presence of an alternative higher anchor mitigated this effect.
• Anchor effects were greater for those with higher repayment concern.
• Cost and duration information for higher repayments can support repayment choices.

We investigated two aspects of credit card repayment decisions: the extent to which the anchoring effect of minimum repayment information may be mitigated by information on alternative anchors, specifically repayments that would repay the balance in two years (Study 1) or nine months (Study 2); and the role of future repayment concern. In two experiments, three realistic credit card statements were presented with different outstanding balances. Participants, who were randomly allocated to one of four information conditions depending on supplementary information provided on the statements, stated how much they would repay that month. They were then asked about concerns they would have about repayment difficulties if they had a fixed consumer loan over three years. In Study 1 the alternative two-year repayment anchor had a negative effect on percent repayment, whereas in Study 2 the nine-month repayment anchor had a significant positive effect, especially for those with higher future repayment concern. Also, in both studies, future repayment concern had a direct inverse effect on repayment decisions which partially mediated the effect of disposable income. It is concluded that the addition to credit card statements of a table of cost and duration information for a range of repayment amounts may usefully support repayment decisions.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Psychology - Volume 52, February 2016, Pages 102–114
نویسندگان
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