کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
885033 912654 2010 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Understanding the WTA–WTP gap: Attitudes, feelings, uncertainty and personality
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Understanding the WTA–WTP gap: Attitudes, feelings, uncertainty and personality
چکیده انگلیسی

We present an experiment designed to study the psychological basis for the willingness to accept (WTA)–willingness to pay (WTP) gap. Specifically, we conduct a standard WTA–WTP economic experiment to replicate the gap and include in it five additional instruments to try to follow the psychological processes producing it. These instruments are designed to measure five psychological constructs we consider especially relevant: (1) attitudes, (2) feelings, (3) familiarity with the target good, (4) risk attitudes, and (5) personality. Our results provide important new insights into the psychological foundations of the WTA–WTP disparity, which can be used to organize some major previous results and cast serious doubts on the claim that the gap might be just a consequence of inappropriate experimental practice.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Psychology - Volume 31, Issue 6, December 2010, Pages 895–907
نویسندگان
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