کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
885447 912686 2006 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Focal points in coordinated divergence
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Focal points in coordinated divergence
چکیده انگلیسی

We explore situations of coordinated divergence, wherein some people coordinate on a shared cultural practice that diverges from the practice of others. Previous literature on individual drives for uniqueness or difference cannot explain coordinated divergence because it leads to a prediction of idiosyncratic differentiation. Using Schelling’s original coordination games as a starting point, we provide experimental evidence that people can effectively solve problems of coordinated divergence [Schelling, T. C. (1960). The strategy of conflict. Cambridge, MA: Harvard University Press]. We also discuss why coordinated divergence often takes the form of choosing opposites (long hair/short hair, red/blue, etc.).

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Psychology - Volume 27, Issue 5, October 2006, Pages 635–647
نویسندگان
, , ,