کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
885518 | 912699 | 2006 | 18 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The different effect of primary and secondary product attributes on customer satisfaction
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: The different effect of primary and secondary product attributes on customer satisfaction The different effect of primary and secondary product attributes on customer satisfaction](/preview/png/885518.png)
چکیده انگلیسی
The different impact of primary and secondary product attributes on customer satisfaction has received little attention. We propose that primary attributes have a greater impact on satisfaction than secondary attributes, and that the relationship between secondary attribute quality and satisfaction is moderated by primary attribute quality. Both hypotheses were supported by the results of a survey of perceived quality and satisfaction with local public transport. Exploratory analyses indicate that the relationship between secondary attributes and customer satisfaction is regressing, and that secondary attributes are more important for frequent users. The results are discussed in relation to theory of attribute searchability.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Psychology - Volume 27, Issue 3, June 2006, Pages 441–458
Journal: Journal of Economic Psychology - Volume 27, Issue 3, June 2006, Pages 441–458
نویسندگان
Inge Brechan,