کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
8874928 1623205 2018 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Understanding the adoption of grazing practices in German dairy farming
ترجمه فارسی عنوان
درک پذیرش شیوه های شیری در کشاورزی لبنی
کلمات کلیدی
مدل پذیرش فناوری، مدل معادلات ساختاری، شیارهای گاوداری، تولید لبنیات،
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک علوم کشاورزی و بیولوژیک (عمومی)
چکیده انگلیسی
Due to a simultaneous decline in agricultural practice and an increased favorability and demand by society, grazing based milk production has become a topic of heightened interest in European agricultural policy, as well as dairy product marketing. This paper studies the behavior of German farmers with respect to the adoption of grazing practices. To do so, a structural equation model based on the technology acceptance model (TAM) is developed. Generally, the TAM hypothesizes that the perceived usefulness and the perceived ease of use are key determinants of the intention to use and the actual usage behavior of a technology. The results indicate that the perceived usefulness and perceived ease of use statistically significantly influence the adoption of grazing practices. Other important aspects are the production limitations on the individual farm, and the farmers' subjective norm towards grazing. Furthermore, the analysis reveals differences between conventional and organic farmers, showing that the influence of farmers' beliefs on the usage behavior tends to be greater for conventional farmers. The results show that farmers' subjective norm influences multiple other constructs of the model, including the intention to use. Under the assumption that farmers' perceptions of societal expectations depend on the public discourse, this indicates the relevance of public information and communication for the farmer's decision-making processes.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Agricultural Systems - Volume 165, September 2018, Pages 230-239
نویسندگان
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