The Big Five personality traits as antecedents of eco-friendly tourist behavior

• The links between the Big Five and environmental tourist behavior are examined.
• Extraversion, Agreeableness, Conscientiousness, Neuroticism are related to eco-friendliness.
• Openness is not associated with ecological tourist behavior.
• Implications are provided.

This article reports the findings of a study, conducted among 227 foreign tourists who visited Cyprus, that aimed to identify the relationships between the Big Five personality dimensions and tourists’ environmentalism. Structural equation modeling revealed that Agreeableness, Conscientiousness, Extraversion, and Neuroticism are positively associated with pro-environmental tourist behavior. In contrast, no significant relationship was observed between Openness and ecological action.