Preferences for sexual dimorphism on attractiveness levels: An eye-tracking study

• We use eye-tracking techniques to examine preferences on sexual dimorphism.
• We examine the influence of attractiveness levels of face images.
• Both male and female participants preferred masculine male faces in high attractiveness.
• Both male and female participants preferred feminine female faces in high attractiveness.
• Participants showed mixed results in male faces and no preferences in female faces in low attractiveness.

Previous studies on sexual dimorphism showed feminine preferences in female faces and mixed findings in male faces by choosing which is more attractive in a pair of a masculine face and a feminine face. However, very little is known about how people make fine-grained visual assessments of such images and the attractiveness levels of faces are not received much attention. Recently a large number of androgynous stars appear in the media, which triggers a hot phenomenon of imitating them. Here we examine the influence of androgynous stars on people’s facial preferences for sexual dimorphism in male and female faces on different attractiveness levels using eye-tracking techniques. In male faces we found both male and female participants preferred masculine faces to androgynous faces in high attractiveness, but mixed results in low attractiveness. In female faces we found both male and female participants preferred feminine faces to androgynous faces in high attractiveness, but no preferences in low attractiveness. Results suggest that attractiveness levels of faces might be a factor causing inconsistency in sexual dimorphism preference for male faces and that androgynous faces are not preferred, which reveals that androgynous phenomenon might not be caused by facial attractiveness.