Visual–Verbal Self/Other-Referential Processing Task: Direct vs. indirect assessment, valence, and experiential correlates

This study evaluated a new methodology for assessing valenced Self-Referential Processing (SRP) in comparison with Other-Referential Processing (ORP). Participants viewed pictures of themselves during certain trials and same-gender strangers during others, intermixed between valenced words. Participants internally-rehearsed the words “I am” or “He/she is” when presented with the respective pictures and read the valenced words, thereby associating the self/other with positivity/negativity on different trials. Participants self-monitored their affective response, and their degree of attention and/or rate of internal speech/reading speed was measured indirectly via button-press response time (RT). Results in 91 young adults demonstrated a self-positivity bias in survey ratings, stronger affective responses during SRP than ORP, slower RT during SRP than ORP, and slower RT during positive than negative valence. Difference scores between SRP of negative- vs. positive-valence trials, and between SRP vs. ORP of negative-valence trials, were correlated among survey ratings, affective responses, and RT. Finally, content analyses of phenomenological reports showed that task conditions differentially provoked a number of socioemotional experiences during both SRP and ORP (e.g., jealousy-envy, sympathy-pity, good will/pride). We discuss potential applications of the task in the study of personality and individual differences.

► A new method for assessing valenced Self/Other-Referential Processing was developed.
► Subjective ratings show self-positivity bias and stronger affective response during SRP than ORP.
► Slower RT was found for SRP than ORP and positive than negative valence.
► Hot cognition was provoked (e.g., social emotions during ORP).
► Applications of task in personality and individual differences research discussed.