کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
900635 915470 2006 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Looking for boomerang effects: A pre–post experimental study of the effects of exposure of youth to television advertising for nicotine replacement therapy and Zyban®
موضوعات مرتبط
علوم زیستی و بیوفناوری علم عصب شناسی علوم اعصاب رفتاری
پیش نمایش صفحه اول مقاله
Looking for boomerang effects: A pre–post experimental study of the effects of exposure of youth to television advertising for nicotine replacement therapy and Zyban®
چکیده انگلیسی

In the context of concerns about unintended “boomerang” influences of advertising, this study aimed to examine effects of nicotine replacement therapy (NRT) and Zyban® advertising on youth perceptions of the ease of quitting, health risks of smoking and future intentions to smoke. 718 youth aged 14–16 years were randomly allocated to view four television ads promoting either: NRT; Zyban®; non-pharmaceutical cessation services (telephone Quitline); or non-cessation messages on sun protection. Questionnaire measures were administered before and after viewing ads. There were no effects of advertising exposure on perceived health effects of smoking or intentions to smoke. Compared with the sun protection ads, but not the Quitline ads, those exposed to NRT ads reported stronger perceptions about the ease of quitting, but non-susceptible non-smokers primarily drove this difference. This study suggests that exposure to NRT and Zyban® advertising in an experimental context does not reliably influence youth smoking-related beliefs, especially those vulnerable to becoming regular smokers.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Addictive Behaviors - Volume 31, Issue 12, December 2006, Pages 2158–2168
نویسندگان
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