Threat of the thin-ideal body image and body malleability beliefs: Effects on body image self-discrepancies and behavioral intentions

This study examined the effect of the threat aroused by the perception of thin-ideal images combined with beliefs about the malleability of the body on perceived/objective, ideal/objective and ought/objective body image self-discrepancies. An experimental computer program enabled women (N = 82) to artificially increase or decrease the shape of their own body (previously photographed) in response to questions about their “actual”, “ideal” and “ought” body self-perceptions. As predicted, results showed that women had greater body self-discrepancies when confronted with threatening thin ideals, regardless of their body mass index. The size of this trend depended on the way they were made to think of their body (malleable vs. fixed). Findings also suggested a possible relationship between body self-representations and eating behaviors or intentions. The impact of thin-ideal threats and body malleability beliefs on body perception is discussed.

► We manipulate both threat of body ideal norm and body malleability belief.
► We used a new software to measure body self-perception.
► We computed body discrepancies of young women.
► Young women's perception of body discrepancies are modified by the manipulated variables.