The undesired self: Deadly connotations

Two studies were conducted to examine the hypothesis derived from a juxtaposition of the undesired self and terror management theories that making aspects of the undesired self salient produces effects comparable to those obtained in response to making mortality salient. In Study 1, participants reminded of either death or aspects of their undesired self were more supportive of President George W. Bush and his policies in Iraq, relative to participants in exam salient or desired self salient control conditions. In Study 2, participants reminded of death or aspects of their undesired self showed greater accessibility of implicit death thoughts, relative to participants in pain salient or desired self salient control conditions. Implications of these findings for future theory and research are considered.