Developing a new measure of independent and interdependent views of the self

Following concepts introduced by Markus and Kitayama [Markus, H. R. & Kitayama, S. (1991). Culture and the self: implication for cognition, emotion, and motivation. Psychological Review, 98, 224–253.], two studies were conducted to develop and test a new scale to measure individualism and collectivism, each with its seven constituent facets. The proposed two-dimensional structure was supported by exploratory factor analyses of Chinese and British samples of general populations. The new Independent and Interdependent Self Scale (IISS) was found to have satisfactory reliability and validity across five independent samples of Chinese and British students and community adults. The strengths and limitations of the present research as well as future directions for research are discussed.