کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
957176 928513 2012 22 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A million answers to twenty questions: Choosing by checklist
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
پیش نمایش صفحه اول مقاله
A million answers to twenty questions: Choosing by checklist
چکیده انگلیسی
Several decision models in marketing science and psychology assume that a consumer chooses by proceeding sequentially through a checklist of desirable properties. These models are contrasted to the utility maximization model of rationality in economics. We show on the contrary that the two approaches are nearly equivalent. Since the number of preference discriminations that an agent can make increases exponentially in the number of properties used, checklists provide a rapid procedural basis for utility maximization.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Theory - Volume 147, Issue 1, January 2012, Pages 71-92
نویسندگان
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