Privacy practices of Internet users: Self-reports versus observed behavior

In this study we adopt an experimental economic research paradigm, a method for examining user behavior which challenges the current emphasis on survey data. We discuss these issues and the implications of our results on user interpretation of trust marks and interaction design. Although broad policy implications are beyond the scope of this paper, we conclude by questioning the application of the ethical/legal doctrine of informed consent to online transactions in the light of the evidence that users frequently do not consult privacy policies.