Is concern for relative consumption a function of relative consumption?

By using hypothetical choice experiments, this paper presents evidence that individuals’ concern for relative consumption depends on their relative consumption. Individuals with consumption levels above society's average consumption level tend to have, in general, lower concern for relative consumption. This supports Duesenberry's [Duesenberry, J.S., 1949. Income, Saving, and the Theory of Consumer Behavior. Havard Univeristy Press, Cambridge, MA] notion that people are more concerned with upward social comparison than with downward social comparison.