کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
970539 1479572 2007 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Relative thinking theory
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
پیش نمایش صفحه اول مقاله
Relative thinking theory
چکیده انگلیسی

The article presents a theory that I denote “Relative Thinking Theory,” which claims that people consider relative differences and not only absolute differences when making various economics decisions, even in those cases where the rational model dictates that people should consider only absolute differences. The article reviews experimental evidence of this behavior, discusses how we can formalize this behavior, and addresses several issues related to relative thinking. Finally, the article explains why firms seem to respond to relative thinking of consumers, and suggests additional implications of relative thinking for economics and management.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: The Journal of Socio-Economics - Volume 36, Issue 1, February 2007, Pages 1–14
نویسندگان
,