A General Behavior Model and New Definitions of Organizational Cultures

Current definitions of organization/corporate cultures overemphasize long-run equilibrium and underplay short-run dynamics; they stress commonalities and overlook diversities, underscore emic analyses and lose sights of etic analyses, and separate the intangible from the tangible; plus are “model unfriendly.” As an alternative approach addressing these problems, we propose a new General Behavioral Model (GBM) and then derive two new definitions of OC that view organizational cultures as [1] accumulated choices and [2] interactions among critical masses of people. Theoretical characteristics and managerial implications are discussed.