Relative status and interdependent effects in consumer behavior

The current consumer culture, which associates the meaning of life primarily through the consumption of material goods and services, has brought many transformations in U.S. society. The purpose of this study is to examine the relative status and interdependent effects associated with consumer behavior, as developed by economists Veblen, Duesenberry, Frank, and Schor. Using the 2005 Consumer Expenditure Survey, several linear regression models have been conducted on four expenditure items including clothing, entertainment, home furnishings, and automobiles. While controlling for several demographic variables, a consumer's relative expenditure ranking emerges as the strongest substantive factor in determining clothing consumption and number of automobiles owned.