Behavioral finance in Asia

This paper introduces the Pacific-Basin Finance Journal's special issue on behavioral finance in Asia. We first briefly discuss behavioral finance in general, and then we explain why behavioral finance in Asia is an important topic worth studying. We describe the papers published in this special issue, and in doing so, we place the papers within the appropriate context of the growing literature on behavioral finance. We close by acknowledging the referees of this special issue and by offering brief concluding thoughts.