کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
976431 1480187 2008 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Network marketing with bounded rationality and partial information
موضوعات مرتبط
مهندسی و علوم پایه ریاضیات فیزیک ریاضی
پیش نمایش صفحه اول مقاله
Network marketing with bounded rationality and partial information
چکیده انگلیسی

Network marketing has been proposed and used as a way to spread the product information to consumers through social connections. We extend the previous game model of the network marketing on a small-world tree network and propose two games: In the first model with the bounded rationality, each consumer makes purchase decision stochastically, while in the second model, consumers get only partial information due to the finite length of social connections. Via extensive numerical simulations, we find that as the rationality is enhanced not only the consumer surplus but also the firm’s profit is increased. The implication of our results is also discussed.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Physica A: Statistical Mechanics and its Applications - Volume 387, Issues 19–20, August 2008, Pages 4896–4902
نویسندگان
, ,