Analysing production and financial data from farmers can serve as a tool for identifying opportunities for enhancing extension delivery among the rural poultry sub-sector in Zambia

Poultry ranked highest in terms of popularity and numbers when compared with other animals kept by respondents (median = 20). Most poultry were kept under free-range and brood an average of 3.1 clutches. Except for annual set up costs, some variable costs and household poultry consumption, the study could obtain data on most production costs and income generated from poultry farmers. Nevertheless, gross margin analysis conducted using costing data from poultry farmers and expert opinion of extension workers revealed that indigenous chicken enterprises had the highest gross margin percentage of 72% compared to commercial broilers and layers which had gross margin percentages of 53% and 56% respectively. Breakeven analysis revealed that indigenous chickens required the lowest number of products to be sold (27) to realise profit compared to broilers (1011) and layers (873). The study justifies investment into the rural poultry sub-sector and discusses the use of gross margin templates as a means of incentivising rural farmers to participate in extension programmes.