Keywords: فرمت نام تجاری; Brand portfolio; Brand loyalty; Brand identity; Brand strategy; Brand extension;
مقالات ISI فرمت نام تجاری (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: فرمت نام تجاری; Luxury branding; Limited-edition; Brand extension; Retail brand management; Millennials;
Keywords: فرمت نام تجاری; Brand identity; Brand image; Reciprocal effect; Higher education; Brand extension; Legitimacy;
Keywords: فرمت نام تجاری; Luxury sportswear; Brand extension; Cobranding; Benefit;
Keywords: فرمت نام تجاری; Brand extension; Extension evaluation; Perceived difficulty; Complementarity; Substitutability
Keywords: فرمت نام تجاری; Brand extension; Brand image; Central brand associations; Peripheral brand associations
Keywords: فرمت نام تجاری; Information products; Product design; Product integration; Brand extension; Perceived fit; Perceived tie; Online promotion;
Keywords: فرمت نام تجاری; Online health communities; Physician reputational colleagues’ reputation; Patients’ treatment experience; Brand extension
The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife
Keywords: فرمت نام تجاری; Brand extension; Brand extension fit; Brand extension authenticity; Cultural heritage; Alhambra;
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets
Keywords: فرمت نام تجاری; Brand extension; Product extension; Profit; B2B; B2C; Corporate brands;
Controlled categorisation processing in brand extension evaluation by Indo-European language speakers. An ERP study
Keywords: فرمت نام تجاری; Brand extension; Event-related potential (ERP); N400; Neuromarketing; Cultural differences; Consumer decision;
Consumer–brand relationship quality: When and how it helps brand extensions
Keywords: فرمت نام تجاری; Brand management; Brand relationship quality; Brand extension; Consumer judgment
N400 as an index of uncontrolled categorization processing in brand extension
Keywords: فرمت نام تجاری; Brand extension; ERPs; Categorization processing; Neuromarketing; Neuromanagement;
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
Keywords: فرمت نام تجاری; Brand extension; Dual-process model of similarity; Processing fluency; Product evaluation; Taxonomic similarity; Thematic relations
If you build it, will they come?: A case study of digital spaces and brand in the National Basketball Association
Keywords: فرمت نام تجاری; Brand; Digital space; Internet; Virtual community; Brand extension
The influence of negative emotion on brand extension as reflected by the change of N2: A preliminary study
Keywords: فرمت نام تجاری; Negative emotion; Brand extension; Event-related potential (ERP); N2; Conflict; Neuromarketing
Product difficulty incongruity and consumer evaluations of brand extensions
Keywords: فرمت نام تجاری; Brand extension; Difficulty incongruity; Need for cognition
Brand extension of online technology products: Evidence from search engine to virtual communities and online news
Keywords: فرمت نام تجاری; Brand extension; Categorization theory; Perceived fit; Perceived tie; Usage transfer
How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach
Keywords: فرمت نام تجاری; Co-branding; Brand extension; Brand equity; Signaling theory
The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class
Keywords: فرمت نام تجاری; Licensing; Brand extension; Spalding; Sporting goods; Case study; Teaching notes
The practice of brand extension through licensing: The Spalding challenge
Keywords: فرمت نام تجاری; Licensing; Brand extension; Spalding; Sporting goods; Case study
P300 and categorization in brand extension
Keywords: فرمت نام تجاری; Brand extension; Event-related potential (ERP); Product category; P300; Neuromarketing; Consumer decision
Managing brand extension via licensing: An investigation into the high-end fashion industry
Keywords: فرمت نام تجاری; Brand licensing; Brand extension; Transaction cost economics
Mining customer knowledge for product line and brand extension in retailing
Keywords: فرمت نام تجاری; Retailing; Product line extension; Brand extension; Data mining; Association rules; Cluster analysis; Knowledge extraction