کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1016526 940226 2015 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Corporate identity, customer orientation and performance of SMEs: Exploring the linkages
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Corporate identity, customer orientation and performance of SMEs: Exploring the linkages
چکیده انگلیسی

This research aims to explore the impact of corporate identity (CI) on performance in B2C small and medium enterprises (SMEs) in food processing, with varying degrees of customer orientation (CO). The research is embedded in the positivistic paradigm. Based on a literature review, a conceptual model (consisting of five hypotheses) has been tested with 102 samples using PLS-SEM tool. This study establishes the mediating role of CO on the CI and performance linkage, it provides empirical evidence to CI and performance linkage, and makes an incremental contribution by extension of theory of CI and CO in the given context.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: IIMB Management Review - Volume 27, Issue 3, September 2015, Pages 159–174
نویسندگان
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