کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1016984 940282 2014 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Trust and the tendency towards multi-unit franchising: A relational governance view
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Trust and the tendency towards multi-unit franchising: A relational governance view
چکیده انگلیسی

Previous research mainly focused on the agency-theoretical explanation of multi-unit franchising (MUF). The aim of this study is to develop a relational governance perspective of MUF by investigating the role of knowledge-based trust and general trust in franchisor's choice between multi-unit and single-unit franchising. Our data from the German franchise sector indicate that knowledge-based trust positively influences and general trust negatively influences the franchisor's tendency towards multi-unit franchising.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 67, Issue 11, November 2014, Pages 2337–2345
نویسندگان
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