کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017048 940289 2015 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Agora Magazine speaks Spanish
ترجمه فارسی عنوان
مجله آگورا اسپانیایی صحبت میکند
کلمات کلیدی
کارآفرینی؛ مدل های کسب و کار؛ استراتژی بین المللی؛ صنعت رسانه های آنلاین
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

Agora Magazine is an online newspaper founded in 2007 in Italy. It followed the concept of citizen media with the direct participation of a network of collaborators from all Italian regions. The unique positioning of the medium was focused on its original contents, as it became one of the 20 most read online media in Italy. In 2010, Umberto Calabrese, Agora Magazine's editor moved to Latin America and started the Spanish edition targeting both the Latin American audience and the Italian audience living in the region. By 2012, a changing online media environment, along with technological and financial challenges called for a major revision of the venture business models to envisioning Agora Magazine as a growing and sustainable business.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 68, Issue 12, December 2015, Pages 2527–2539
نویسندگان
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