Spirit of strategy (S.O.S): The new S.O.S for competitive business

This special issue discusses the Spirit of Strategy (S.O.S): The New S.O.S for Competitive Business. The special issue blends contextual information and cognitive knowledge from Global Innovation and Knowledge Academy (GIKA) contributions to improve decisions, tasks, performance, and outcome evaluations. The GIKA Annual Conference provides a platform to discuss challenges pertaining to contemporary issues. The 3rd GIKA Annual Conference took place at the University of Valencia and the Catholic University of Valencia (Spain) from July 7 to July 9, 2014. The Journal of Business Research (JBR) is the sponsor journal of the academy. One of the aims of the Conference is to select high-quality conference papers for publication in a special issue of the JBR. After undergoing double-blind reviews and revisions, 51 conference papers appear in the 2015 special issue, accompanied by this editorial.