Development of WebHapp: Factors in predicting user perceptions of website-related happiness

• This study explored website emotion and satisfaction issues to understand key factors of website-related happiness.
• A website-related happiness instrument, named WebHapp, is developed in this study.
• WebHapp is a six-factor, 20-item scale which contains various website features.

Various social and leisure websites have a great impact on users, and some websites even affect user emotions. Website-related happiness includes user emotions and satisfaction. This study uses psychological happiness theories to explore these website-related emotional and satisfaction issues to understand key factors of website-related happiness. A website-related happiness instrument is also developed to provide a research foundation for future website-related happiness studies.