کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017363 940299 2013 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The moderating role of managerial ties in market orientation and innovation: An Asian perspective
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
The moderating role of managerial ties in market orientation and innovation: An Asian perspective
چکیده انگلیسی

This empirical study contributes to the extant literature by investigating the relations among market orientation, managerial ties and innovation simultaneously and interactively, from an Asian perspective. Our findings reveal that customer orientation and interfunctional coordination have a positive impact on innovation. Moreover, managerial ties play a moderation role in the market orientation–innovation linkage. Business ties enhance the relation between customer orientation and interfunctional coordination and innovation. On the other hand, business ties and competitor orientation have a negative interaction effect on innovation. In addition, political ties also dampen the relation between interfunctional coordination and innovation. Such results add new insights to the extant literature and provide implications for future research and marketing practices in Asia.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 66, Issue 12, December 2013, Pages 2431–2437
نویسندگان
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