کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017447 940301 2014 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Re-insourcing as a manufacturing-strategic option during a crisis—Cases from the automobile industry
ترجمه فارسی عنوان
بازاریابی مجدد به عنوان یک گزینه استراتژیک تولید در طول بحران در صنعت خودرو
کلمات کلیدی
بازاریابی مجدد، برون سپاری، استراتژی تولید، صنعت خودرو
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

In response to the economic downturn following the recent financial crisis, the automobile industry switched to ‘re-insourcing’. The objective of this paper is to explore underlying motives and decision-making in manufacturing strategy, especially with regard to re-insourcing in the automobile industry. While there has been a lot of research on the topic of ‘outsourcing’, its opposite has not been researched widely. Even though there are some papers on the automobile manufacturing industry, a deeper industrial insight into re-insourcing is missing. Owing to the increased amount of re-insourcing implemented during the economic crisis, the latter lends itself well to gaining a deeper understanding of the phenomenon.Six case studies – three of automobile manufacturers and three of automobile suppliers – with in-depth interviews are provided and consequently interpreted. All case studies indicate that the crisis had a significant influence on manufacturing-strategic decisions. Underutilized capacities appear to be a dominant motive for re-insourcing. Differences between automobile manufacturers and automobile suppliers become apparent with regard to both, motives and decision-making.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 67, Issue 3, March 2014, Pages 346–353
نویسندگان
,