کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1017790 940317 2011 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Impulse buying and variety seeking: Similarities and differences
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Impulse buying and variety seeking: Similarities and differences
چکیده انگلیسی

Impulse buying and variety seeking seem to emerge from similar personality traits, yet the similarities and differences in the manifestation of these behaviors have not been fully explored. Despite the common origin, research on the two constructs has diverged as definitions of the phenomena have become more elaborate. Previous research on the two constructs shows that they are classifiable as low-effort, feeling-based behaviors with hedonic undertones. A middle-range theory that provides a more comprehensive depiction of how variety seeking and impulse buying are theoretically related is necessary. One way toward such a theory is the addition of a fourth “hidden” socio-normative dimension to the three-dimensional typology of purchase behaviors that Baumgartner (2002) proposes.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 64, Issue 7, July 2011, Pages 745–748
نویسندگان
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