Resources prospectively: How actors mobilize resources in business settings

Actors work with resources in putting their business plans into practice, some of which are close-at-hand and some at arm's length to that business. Furthermore, actors can transform and translate resources in more or less complex ways in bringing them into the realm of a business activity, for instance through a single transactional market exchange or a series of social exchanges, the economic dimensions of which are very much in the background. The IMP group's framings of resources in the Actors, Resources and Activities (ARA) approach and in the Resource Interaction approach form this paper's conceptual focus. The paper examines three cases of actors mobilizing resources and emphasizes: (1) The prospective or future-oriented quality of resources, in connection with actors' business plans and activities; (2) The distinct rules, customs and practices in settings that individuals recognize to be more or less economic and more or less social; and (3) The roles and identities of individuals alongside their business units.

► Actors mobilize resources prospectively in undertaking business activities.
► Actors mobilize resources in contexts variously rich in social and economic capital.
► Companies make work visible in associating activities with economic measures.
► Activities associated with social capital were less visible to companies' procedures.
► Rules and practices of social capital often run counter to those of economic capital.