کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018083 940327 2010 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Adolescent consumption autonomy: A cross-cultural examination
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Adolescent consumption autonomy: A cross-cultural examination
چکیده انگلیسی

Adolescents are an important market segment globally not only for their spending power as adolescents but also for their future spending power as adults. One variable that impacts current and future spending power is the degree to which adolescents are autonomous consumers. This study reports on depth interviews conducted with adolescent girls in France and the United States for the purpose of identifying dimensions of adolescent consumption autonomy based on adolescents' perceptions. Four dimensions of adolescent consumption autonomy are identified, including attitudinal, emotional, functional and financial. Similarities and differences between the two cultures are discussed, and implications for marketing and future research are identified.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 63, Issue 12, December 2010, Pages 1342–1348
نویسندگان
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