کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018086 940327 2010 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
چکیده انگلیسی

This article responds to key questions that Shea (2010) and Cohn (2010) raise on Brunk's (2010a) work on consumer perceived ethicality (CPE) of a company or brand and expands on suggestions for further research. In particular the response here (1) considers concerns of generalizability, impact of cultural context, and transiency of the domain of CPE framework, (2) offers new insights into the complex and dynamic nature of CPE and its formation, (3) discusses issues relating to ethical consumption behavior, and (4) concludes with a debate on managerial implications including real-life strategic as well as operational challenges of effective CSR management.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 63, Issue 12, December 2010, Pages 1364–1367
نویسندگان
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