Winning strategies for innovation and high-technology products management

Though numerous studies examine the issues on innovation, diffusion, and adoption of high-tech products, the industry practitioners still have many questions unanswered. Twenty papers in this special issue of the Journal of Business Research explore six major venues in this area. The contributors presented the studies in the track of innovation, diffusion, and adoption of high-tech products at the Global Marketing Conference held in Tokyo, Japan in September 9–12, 2010. All these papers have gone through double-blind reviews and revisions. The scholars share the successful experiences in innovation, analyze the diffusion of information and communication technology, investigate the adoption of high-tech products, discuss the technology management issues, and evaluate the marketing strategies for high-tech products.

► The special issue covers critical issues of innovation and diffusion research.
► Various factors affect innovation success at various stages.
► Technology diffusion relies upon country and consumer characteristics.
► Social factors play important roles in high-tech adoption.