کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018475 940348 2011 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A model of adolescents' online consumer self-efficacy (OCSE)
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
A model of adolescents' online consumer self-efficacy (OCSE)
چکیده انگلیسی

This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest–shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 64, Issue 10, October 2011, Pages 1025–1033
نویسندگان
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