کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018510 940349 2011 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
چکیده انگلیسی

This study examines the effects of intangible extrinsic cues on consumer quality perception and purchase intention of private brands. We find that store image and product signatureness enhance quality perception and purchase intention of private brands while quality variation reduces both outcomes. All effects of the three extrinsic cues on purchase intention are partially mediated by quality perception. In addition, consumer value consciousness strengthens the relationship between quality perception and purchase intention of private brands.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 64, Issue 2, February 2011, Pages 220–226
نویسندگان
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