کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018635 940357 2010 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Firm downsizing and satisfaction among United States and European customers
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Firm downsizing and satisfaction among United States and European customers
چکیده انگلیسی

This study examines the impact that downsizing of suppliers' sales and support personnel has on business customers' satisfaction. The study investigates what influence cultural differences may have on business customers' evaluations of satisfaction with and loyalty toward downsized suppliers. Survey data collected from 435 purchasing professionals in the United States, France, and The Netherlands provide answers to these research questions. Findings indicate that business customers are not satisfied with downsized suppliers' performance. However the results relating to cultural influence are mixed. This report suggests possibilities for future research efforts in this area.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 63, Issue 7, July 2010, Pages 697–706
نویسندگان
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