کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018711 1482852 2010 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Trust factors influencing virtual community members: A study of transaction communities
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Trust factors influencing virtual community members: A study of transaction communities
چکیده انگلیسی

Virtual community is a valuable business medium for web vendors in terms of disseminating information and retaining customers. This research investigates the underlying driving forces that cultivate both the trust and returning behavior of virtual community members. In particular, this research examines the influence of shared values, satisfaction with previous interactions, and website privacy policies on the trust of 381 active virtual community members. The findings suggest that the shared values of virtual community members have a positive impact on both trust and relationship commitment. Second, satisfaction with previous interactions not only increases the level of trust in virtual community members, but also enhances relationship commitment and member stickiness. Third, website privacy policies enhance the level of trust significantly. Finally, trust shows a positive and significant effect on both the stickiness and the commitment of virtual community members.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 63, Issues 9–10, September–October 2010, Pages 1025–1032
نویسندگان
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