کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1018967 940378 2007 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Beyond gender differences: Self-concept orientation and relationship-building applications on the Internet
چکیده انگلیسی

Research concerning gender differences in Internet usage suggests greater interest among females in applications with relationship-building implications, and commonly refers to agentic and communal gender roles to explain such behaviors. However, a regression analysis of Web-based survey data collected from 386 respondents concerning their use of such Internet applications found that usage was better predicted when agentic (Self-Orientation) and communal (Other-Orientation) self-concept characteristics were measured rather than assumed from biological sex. With the exception of instant messaging, Other-Orientation was a positive predictor of usage rates for relational applications including email, greeting cards, and finding new friends or relationships. Furthermore, Other-Orientation either added to or superseded the prediction afforded by biological sex.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 60, Issue 6, June 2007, Pages 613–619
نویسندگان
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