کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1019165 1482854 2006 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Family communication and parental influence on children's brand attitudes
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Family communication and parental influence on children's brand attitudes
چکیده انگلیسی

This study examines the degree family communication affects the transmission of brand attitudes from parents to children. The results indicate that mothers with concept-oriented and fathers with socio-oriented communication are more likely to influence their children's brand attitudes. The article considers the effects of gender. Comparing with those of fathers', mothers' brand attitudes relate more to both male and female children's brand attitudes.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Business Research - Volume 59, Issues 10–11, October 2006, Pages 1079–1086
نویسندگان
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