کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10225083 1701150 2018 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective
ترجمه فارسی عنوان
آیا شدت مسئله مهمی است؟ تحقیق درباره شدت بحران از دیدگاه تئوری تخصیص دفاع
کلمات کلیدی
شدت بحران؛ مسئولیت بحران؛ شهرت سازمانی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
Although the concept of crisis severity has existed in the crisis communication literature for two decades, it has not been theoretically tested and explained. Based on Defensive Attribution Theory (DAT), this study intends to specify the relationship between crisis severity and crisis responsibility as well as organizational reputation within the SCCT model. Through a 2 (crisis severity) × 3 (crisis type) between-subject factorial experiment (n = 274), the study revealed that higher crisis severity causes worse reputation regardless of crisis type. For accidental crisis, higher crisis severity leads to higher intentionality, one dimension of crisis responsibility. The findings indicate that crisis severity still has value in SCCT and deserves further investigation.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 44, Issue 4, November 2018, Pages 610-618
نویسندگان
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