کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10251167 159862 2005 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Idea marketing in forestry: some implications from the Turkish forestry experience
کلمات کلیدی
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک جنگلداری
پیش نمایش صفحه اول مقاله
Idea marketing in forestry: some implications from the Turkish forestry experience
چکیده انگلیسی
Marketing has been defined as business activities that direct the flow of goods and services from producer to consumer. Earlier definitions tended to describe marketing in strictly economic terms. However, in later definitions marketing deals not only with business activities but also with transactions, which are exchanges of values between two parties. Marketed products or goods in recent marketing definitions are things that have value to people that may include consumers, users or clients. On the other hand, forestry product mix has also evolved in time. In this study, forestry values, both marketable and non-marketable, have been examined for the forestry sector according to recent marketing definitions. Forestry values such as resource sustainability, ecological and social responsibilities have been argued as marketable ideas. Turkish forestry is introduced briefly. The importance of idea marketing is explained and some results of marketing being restricted only to economic goods are introduced using examples from Turkish forestry.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Forest Policy and Economics - Volume 7, Issue 4, May 2005, Pages 493-500
نویسندگان
,