کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10256075 | 162524 | 2005 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Virtual public relations in the United Arab Emirates: A case study of 20 UAE organizations' use of the Internet
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
This paper analyzes the use of the Internet as a public relations tool by 20 government and private organizations in the United Arab Emirates. It concludes that, among other findings, UAE public relations staff members continue to play their traditional role in real world situations but when it comes to online communications, they do not seem to have a big say in controlling the flow of information to the public. This may suggest that what appears online about a certain organization may be in tune with what is carried out in real world communications.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 31, Issue 3, September 2005, Pages 381-388
Journal: Public Relations Review - Volume 31, Issue 3, September 2005, Pages 381-388
نویسندگان
Muhammad I. Ayish,