Future of public relations in United Arab Emirates institutions

This study compares the functions that public relations embraced in the past and those entertained today. It also casts light on the future of this occupation in United Arab Emirates' organizations. This study is primarily a survey of a group of influential current private and government organizations in the UAE. It encompassed 82 organizations based in Dubai, Sharjah, Abu Dhabi, Ajman, and Ras al-Khaimah. It concludes that these organizations still have much to do to move into the 21st century.