Weathering the storm: Hauser's Vernacular Voices, public relations and the Roman Catholic Church's sexual abuse scandal

Since 2002, the Roman Catholic sexual abuse scandal has had disastrous and far-reaching effects on both the church's ability to interact with its internal publics and its ability to pursue its public agenda. This paper blends the author's experience as a public relations practitioner in the Roman Catholic Church with Gerard Hauser's theory of publics and public spheres articulated in Vernacular Voices: The Rhetoric of Publics and Public Spheres to discover how organizations could improve their responses to crises.