کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10256141 | 162535 | 2005 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The restructuring and reengineering of AT&T: Analysis of a public relations crisis using organizational theory
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
In this study, five perspectives from organizational theory were used to interpret the public relations crisis surrounding the restructuring and downsizing of AT&T in 1995-1996. Organizational legitimacy and resource dependence theories highlighted two key reasons why efforts to manage the crisis were unsuccessful: AT&T's failure to construct a shared system of beliefs that made sense of the need to downsize, and its inability to cope with the conflicting demands of key external publics. Such insights underscored the value of using organizational theory when trying to understand and respond to crisis situations.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 31, Issue 2, June 2005, Pages 239-251
Journal: Public Relations Review - Volume 31, Issue 2, June 2005, Pages 239-251
نویسندگان
Cindy T. Christen,