Un-presidented: a qualitative framing analysis of the NAACP's public relations response to the 2000 presidential election

The NAACP's public relations department uses the media and the Internet to reach its audiences. This study qualitatively examined the NAACP's messages and compared them to almost 400 post-election news articles in six mainstream newspapers. There was little overlap between the media's frames and those advanced by the NAACP, which suggests that the NAACP's messages were ignored.