کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10256214 162548 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Another dimension to explicating relationships: measuring inter-organizational linkages
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Another dimension to explicating relationships: measuring inter-organizational linkages
چکیده انگلیسی
This paper introduces network analysis as a way to theorize about another dimension of relationships: inter-organizational relationships. Through a case study of inter-organizational relationships in the civil society movement in Croatia, this paper outlines the various ways public relations serves a relationship building function. Through the use of network analysis, we propose a model of how organizations should work together to successfully achieve their common goal to build and maintain civil society. The model proposes a public relations approach to understanding inter-organizational relationships in civil society.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 31, Issue 1, March 2005, Pages 121-129
نویسندگان
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