کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1029108 942604 2012 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Negative effects of ambient scents on consumers’ skepticism about retailer’s motives
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Negative effects of ambient scents on consumers’ skepticism about retailer’s motives
چکیده انگلیسی

Ambient odors are used to enhance consumer’s emotional and attitudinal responses so that he behaves in a way that is profitable for the retailer. However, the literature reveals that consumer’s knowledge about such marketing tactics may make that proposition fail. This article suggests that environmental characteristics can influence consumer skepticism and in turn emotional and attitudinal responses. We begin by reviewing the literature on (1) ambient odors and (2) skepticism to emphasize the potential influence of store environment on consumer skepticism. Then, we turn to a scenario-based experiment designed to shed light on the underlying process.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 19, Issue 2, March 2012, Pages 179–185
نویسندگان
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