What we say and what we do: The relationship between real and hypothetical moral choices

► We show people are unable to appropriately judge outcomes of moral behaviour. ► Moral beliefs have weaker impact when there is a presence of significant self-gain. ► People make highly self-serving choices in real moral situations. ► Real moral choices contradict responses to simple hypothetical moral probes. ► Enhancing context can cause hypothetical decisions to mirror real moral decisions.